

{"id":1900,"date":"2026-06-25T01:00:30","date_gmt":"2026-06-25T01:00:30","guid":{"rendered":"https:\/\/www.talenthawk.com\/?p=1900"},"modified":"2026-06-25T07:33:25","modified_gmt":"2026-06-25T07:33:25","slug":"beyond-the-marketing-what-sap-oracle-and-microsoft-ai-actually-do","status":"publish","type":"post","link":"https:\/\/www.talenthawk.com\/blogs\/beyond-the-marketing-what-sap-oracle-and-microsoft-ai-actually-do\/","title":{"rendered":"Beyond the Marketing \u2013 What SAP, Oracle and Microsoft AI Actually Do"},"content":{"rendered":"<p>The discussion around artificial intelligence often sounds impressive.<\/p>\n<p>Vendors talk about agents, copilots, assistants, automation, machine learning and autonomous processes.<\/p>\n<p>The problem for many business leaders is that these terms can become difficult to translate into practical business value.<\/p>\n<p>When organisations invest in SAP, Oracle Fusion or Microsoft Dynamics 365 Business Central, what are they actually getting?<\/p>\n<p>More importantly, what are users saying about the results?<\/p>\n<h3><strong>SAP \u2013 Joule and enterprise-wide intelligence<\/strong><\/h3>\n<p>SAP has positioned Joule as the centrepiece of its AI strategy.<\/p>\n<p>Unlike traditional ERP reporting tools, Joule is designed to interact with users conversationally, helping them find information, execute processes and identify opportunities across SAP applications.<\/p>\n<p>The vision is ambitious.<\/p>\n<p>A finance manager should be able to ask questions rather than build reports.<\/p>\n<p>A procurement professional should be able to identify supplier issues faster.<\/p>\n<p>A supply chain leader should be able to understand disruptions before they become problems.<\/p>\n<p>SAP customer examples provide evidence that these benefits can be substantial.<\/p>\n<p>SAP has reported that De Agostini removed approximately 500 hours per month in operational efficiencies through AI-assisted processes.<\/p>\n<p>They also reported that Team Liquid eliminated approximately 10,000 hours of manual effort through AI-enabled business processes.<\/p>\n<p>The attraction is obvious.<\/p>\n<p>If employees spend less time searching, reporting and processing, they can spend more time making decisions.<\/p>\n<h3><strong>Oracle Fusion \u2013 AI embedded directly into finance<\/strong><\/h3>\n<p>Oracle&#8217;s approach focuses heavily on embedding AI within specific business processes.<\/p>\n<p>Oracle Chairman Larry Ellison has described generative AI as:<\/p>\n<p>&#8220;The most important new technology of our lifetime.&#8221;<\/p>\n<p>Rather than positioning AI as a separate capability, Oracle places intelligence directly into finance and operational workflows.<\/p>\n<p>Examples include:<\/p>\n<ul>\n<li>Payables Agent<\/li>\n<li>Expenses Agent<\/li>\n<li>Payments Agent<\/li>\n<li>Ledger Agent<\/li>\n<\/ul>\n<p>The objective is to reduce repetitive work.<\/p>\n<p>Invoice coding can be automated.<\/p>\n<p>Expense submissions can be completed faster.<\/p>\n<p>Financial reconciliation can become more efficient.<\/p>\n<p>Reporting can become more proactive.<\/p>\n<p>Customers frequently identify speed and consistency as major benefits.<\/p>\n<h3><strong>Microsoft Dynamics 365 Business Central \u2013 AI for everyday users<\/strong><\/h3>\n<p>Microsoft&#8217;s strategy differs slightly.<\/p>\n<p>Business Central is widely used by organisations that may not have large internal IT teams.<\/p>\n<p>Microsoft has therefore focused heavily on usability.<\/p>\n<p>Copilot provides support for:<\/p>\n<ul>\n<li>Product descriptions<\/li>\n<li>Sales recommendations<\/li>\n<li>Forecasting<\/li>\n<li>Reconciliation<\/li>\n<li>Data analysis<\/li>\n<li>Workflow support<\/li>\n<\/ul>\n<p>The emphasis is on helping ordinary users complete work more quickly.<\/p>\n<p>Rather than requiring specialist knowledge, the system attempts to guide users through processes using natural language and intelligent recommendations.<\/p>\n<h3><strong>What customers consistently like<\/strong><\/h3>\n<p>Across all three platforms, customers tend to appreciate the same things.<\/p>\n<p>They value:<\/p>\n<ul>\n<li>Reduced administration<\/li>\n<li>Faster access to information<\/li>\n<li>Improved reporting<\/li>\n<li>Better forecasting<\/li>\n<li>Faster document processing<\/li>\n<li>Fewer repetitive tasks<\/li>\n<\/ul>\n<p>Interestingly, customers rarely describe the most sophisticated AI capabilities as the most valuable.<\/p>\n<p>Instead, the greatest benefits often come from small improvements repeated thousands of times across the organisation.<\/p>\n<p>The challenge is not whether the technology works.<\/p>\n<p>The challenge is whether organisations are prepared to create the environment required for it to succeed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The discussion around artificial intelligence often sounds impressive. Vendors talk about agents, copilots, assistants, automation, machine learning and autonomous processes. The problem for many business leaders is that these terms can become difficult to translate into practical business value. When organisations invest in SAP, Oracle Fusion or Microsoft Dynamics 365 Business Central, what are they&hellip;<\/p>\n","protected":false},"author":7,"featured_media":1903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","footnotes":""},"categories":[37],"tags":[],"class_list":["post-1900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.talenthawk.com\/af-api\/wp\/v2\/posts\/1900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.talenthawk.com\/af-api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.talenthawk.com\/af-api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.talenthawk.com\/af-api\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.talenthawk.com\/af-api\/wp\/v2\/comments?post=1900"}],"version-history":[{"count":1,"href":"https:\/\/www.talenthawk.com\/af-api\/wp\/v2\/posts\/1900\/revisions"}],"predecessor-version":[{"id":1905,"href":"https:\/\/www.talenthawk.com\/af-api\/wp\/v2\/posts\/1900\/revisions\/1905"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.talenthawk.com\/af-api\/wp\/v2\/media\/1903"}],"wp:attachment":[{"href":"https:\/\/www.talenthawk.com\/af-api\/wp\/v2\/media?parent=1900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.talenthawk.com\/af-api\/wp\/v2\/categories?post=1900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.talenthawk.com\/af-api\/wp\/v2\/tags?post=1900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}