Retail

Retail companies flourish through their ability to effectively connect and engage with the consumer to drive business. At one time “bricks and mortar” models drove business success. Yet today, retail companies are required to drive sales through a combination of digital platforms, social media responses and supply chain excellence. Never before has the customer been so quick to criticise, never has the customer been so aware, and never has the customer required immediate reactions. For today’s retail clients search engine ranking and 5-star customer reviews lie at the heart of their consumers’ purchasing decisions. Digital connectivity has been embraced by the whole consumer market and consumers may no longer be attracted by elaborate store displays but enticed by the presentation of items on a digital platform. Retail companies need to improve digital, supply chain, social media engagement and analytics to drive branding decision and gain results. The ability to use big data to drive predictive analysis and drive retargeted ads are supporting bottom line sales. At TalentHawk we know the technologists who have driven some of this thinking and it is our job to put you in touch with the people who could help to change, transform and design the system structures for the future.